Media Training / PR Training

Training for company spokespeople

Anyone who represents an organization in the media should be trained to deliver an effective interview. All too often, the opportunity to gain massive exposure is lost because the interviewer 'asked the wrong questions'. Effective Media Training equips spokespeople with the skills and experience to perform under pressure, no matter what.

Utilising the PA's fully equipped TV and radio studios, all our media trainers are journalists, currently active in the media. The content of every course is bespoke and an assigned Course Director works closely with the client to develop course materials that are directly relevant to the issues facing the organization and the individuals being trained.

Even experienced spokespeople need rehearsal, and the opportunity to practice the delivery of new and specific key messages in a real media environment is invaluable.

Clients are always surprised at how much we know about the people being trained and their company or organisation. We brief ourselves at least as well as any journalist would before conducting an in-depth newspaper or broadcast interview.

We do not follow a “one course fits all” philosophy. We discuss your training requirements and then construct a course schedule that is designed for the specific needs of those being trained.

When the trainee enters the TV or Radio studio, it is exactly like going “on air” so the delegate can experience the nerves of a real media interview. Developing the confidence to deliver key messages while dealing with nerves is the key to TNR’s training.

Effective Communication through the Media – An Introduction for PR Professionals

This course, developed and run by journalists, is designed to provide PR professionals in the first 2-3 years of a career with a unique insight into the media which will vastly improve their ability to interact successfully with journalists.

With input from senior staff at The Press Association, the two day course covers Press, Radio and TV. The content of the course, which is highly practical, includes:

The cost is £795 + VAT per delegate and the dates for 2008 are as follows:

2nd & 3rd April - COURSE FULLY BOOKED
4th & 5th June - PLACES AVAILABLE

Presentation Skills

TNR’s Presentation skills courses are tailored to the exact needs of the delegates – be it a Chief Executive about to address the company’s AGM or a corporate or organisation’s spokesperson rehearsing for a press briefing.

Training can be for individuals or done in groups, in advance of a specific event or as general preparation. All training focuses on four main attributes – Content, Preparation, Support and Delivery. There are many reasons for making a presentation but with all of them practice and good preparation is key.